Ashley McWhorter Keamo is a Doctoral Candidate within the Personal Financial Planning Department at Texas Tech University. She has completed research on topics such as financial infidelity and financial well-being, and she actively uses research-based methods in her work with clients. Ashley grew up in Maine, but has since lived in various states and currently resides in Arizona with her husband, Mykel.

Ashley's interest in personal financial came while having to figure out money for herself after college. She wants to help other individuals and families in their money management so they won't have to struggle the way she did. But that help begins with a change in perspective. Ashley believes that helping clients change their money mindset and behavior is the key to unlocking improved financial well-being.